The Immersive Theatre Technology expanding U.S. reach to Northern Virginia

Regal announced today that the latest 4DX location in the U.S. is now available at Regal Fox in Brambleton, Virginia. This marks the first 4DX theatre in Northern Virginia and the 24th location in the U.S. This expansion is part of a larger deal with Cineworld Group, parent company of Regal, to bring the total number of 4DX U.S. locations in the coming years to 85, with over 500 locations worldwide already.

CJ 4DPLEX’s 4DX immersive theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema format in the industry, drawing fans into the action on the big screen.

“We are truly excited about our partnership with CJ 4DPLEX as we continue to bring leading premium cinema formats to our Regal locations. Bringing this experience to Regal Fox will be a great addition to the theatre and add to all the entertainment options at the Brambleton Town Center,” said Richard Grover, Vice President of Communications at Regal. “4DX has been a great addition to our theatres, and we are beyond thrilled to bring the innovative format to our audiences in Northern Virginia to experience the latest movies in the most exciting, immersive way.”

Since the launch of CJ 4DPLEX in 2009, the immersive theatre technology rapidly expanded around the globe averaging 100 screen openings a year at an average yearly growth rate of 70 per cent. To date, 4DX is installed in 565 auditoriums, reaching 59 countries.

Additional Improvements

In addition to the new 4DX technology, the Brambleton Town Center Regal Fox Theatre location will also be upgrading a few other items. These renovations are ongoing and include the following enhancements:

• Many, if not all, of the theaters at the Regal Fox will be getting new, more comfortable seating. Some theaters will be getting reclining seats.
• The lobby will be getting a major make-over, which will include a smaller box office area, and more self-serve ticketing kiosks.

Timing for completion of the lobby and seating improvements is TBD at this time. Please join us in congratulating Regal for making these sure-to-be-well-received enhancements for movie-goers! Call 703-957-1027 to reach Regal Fox Cinemas.