Come See What’s New at Regal Fox 4DX & IMAX

Posted October 1, 2021
Regal Concessions 2021

KNOXVILLE, Tenn. – September 24, 2021 – Regal is proud to announce the grand reopening of the recently updated Regal Fox 4DX & IMAX.  The fully remodeled theatre features an array of upgrades including a fully updated digital lobby experience to enhanced concession offerings. The theatre also features the latest premium formats showcasing upcoming blockbusters including Venom, No Time to Die and Ghostbusters: Afterlife.

“As we fully reopen our Fox theatre, we are showcasing the latest innovations to the theatrical experience,” said Richard Grover, VP Communications at Regal. “This theatre represents the future of moviegoing with top-of-line technology and amenities including 4DX and IMAX auditoriums. We have also expanded our concession offerings with a Lavazza coffee shop, B-Fresh smoothie shop and a full-service bar, there’s no doubt moviegoers will consider Regal Fox is the best place to watch a movie!”

Lavazza Coffee Bar in Regal

The theatre features:

  • State-of-the-art entrance and lobby, featuring LED and digital signage that provides a modern and inviting place for our guests to be welcomed and experience the latest Hollywood blockbusters.
  • Full-service bar with beer on tap, wine by the glass, and hand-crafted cocktails using premium spirits.
  • Lavazza coffee shop featuring premium Italian espresso and decadent beverages.
  • B-Fresh smoothie shop, a new U.S. concept, serving healthy, nutritious yogurt smoothies and bubble tea.
  • Concession stand featuring your favorite movie snacks including Pepsi soft drinks, fresh popcorn, and candy along with a kitchen serving hot food like chicken tenders & beer-battered fries, Angus cheeseburgers, and mozzarella sticks.
  • Auditoriums equipped with the latest laser projection technology and sound enhancements.

Along with presenting the best sound and picture in all auditoriums, Regal Fox also features the following premium formats:

  • IMAX’s most advanced theatre experience, IMAX with Laser, which features crystal clear laser projection and next generation precision sound, completely transforming the blockbuster moviegoing experience.
  • A Pepsi 4DX auditorium where the on-screen visuals of action-packed blockbusters are enhanced through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration and scents.
Regal Cinemas exterior

Regal Fox 4DX & IMAX is located at 22875 Brambleton Plaza, Ashburn, VA 20148. For a complete list of movies and showtimes, please visit or download the Regal mobile app. Moviegoers can save their favorite theatres, like Regal Fox, and purchase tickets and concessions all from their mobile devices. Through the Regal Crown Club, the industry’s leading loyalty program, millions of active members accumulate credits at the box office and concession stand to earn rewards including movie merchandise, free popcorn, soft drinks, and tickets.


Regal Cinemas logo 2021

Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 6,961 screens in 520 theatres in 42 states along with the District of Columbia and Guam as of August 31, 2021. We believe that the size, reach and quality of the company’s theatre circuit provides its patrons with a convenient and enjoyable moviegoing experience. We are committed to being “The Best Place to Watch a Movie!” Additional information is available on Regal’s website: